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You haven't identified any "serious ethical breaches" Josh Tetrick was accomplishing amazing milestones at a super fast-growing startup. The production cost of the Just Egg product was falling. The fact that the company was not profitable was not at all unusual for a high-growth company. Amazon was not profitable for five years. The problem is simply that interest rates shot up, funding dried up, and start-ups of all types ran into a brick wall. As Josh states in the article, “At the heart of our large-scale program was an assumption that we would continue to raise capital for that large-scale facility. That did not happen.” His challenge now is to adapt in time to avoid bankruptcy.

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Nov 29, 2023·edited Nov 29, 2023Author

Hi Bryan, perhaps you are new to my list and / or did not read the articles I linked to and / or are new to this company. There is a very LONG and sordid history, you can do your own research. I will link to my previous article again to give you a head start. Interesting you should mention Amazon's needing 5 years. Did you know this company started in 2011? That's hardly a start-up. Did you know it was Hampton Creek before it was renamed Eat Just? Do some homework, please. start here: https://www.michelersimon.com/articles/why-is-a-major-animal-rights-donor-giving-eat-just-16-million

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