3 Comments

Their marketing campaign is Beyond Preposterous.

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Ha yeah I had a few jokes come to mind along those lines!

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I like "Nutri-washing." I wrote about Beyond/Impossible (and how animal ag does the same thing) a bit more in-depth last year: https://asteriskmag.com/issues/02/cows-vs-chemists-the-health-debates-over-plant-based-meat

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